In this guide, we’ll break down the types of stickers and labels available, what they’re best used for and how to choose the perfect option for your business or project.
Stickers vs Labels: What’s the Difference?
Stickers are decorative and promotional. They’re designed to catch the eye, build brand awareness and add personality.
Labels are functional. They convey important information such as ingredients, instructions, barcodes or compliance details.
Both play a vital role in packaging and branding — it’s all about using the right one for the right job.
- Best for Packaging!
Pre-Cut Paper
Circles + Rectangles in a range of sizes
Pre-cut paper stickers are a popular and cost-effective option for packaging and short-term use.
Key features:
- Easy peel backing
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Supplied on A4 sheets
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Indoor use only
Available materials:
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Matt or Gloss White
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Metallic Silver or Gold
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Fluorescent
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Kraft paper
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Recycled paper options also available
Shapes & sizes:
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Over 160 pre-cut shapes and sizes
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Circles, rectangles, ovals, stars, hearts, and more
Perfect for sealing boxes, branding bags or adding a polished finish to your packaging.
- Best for Product Packaging!
Square Cut Paper
Trimmed to any size
Square cut paper labels are ideal when you need precision sizing for jars, bottles or containers.
Key features:
- Easy peel backing
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Supplied as individual labels
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Indoor use only
Available materials:
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Uncoated White Paper
Shapes & sizes:
Send us your dimensions for a custom quote or if you’re unsure of sizing, you can bring your products into our workshop to be measured.
Perfect for adding a polished finish to your product’s jar, bottle, box or container.
- Best for Freebies!
Kiss Cut Vinyl
Cut to any Size and Shape
Kiss cut vinyl stickers are ideal for giveaways, promotional packs and events.
Key features:
- Easy peel backing
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Supplied as a sheet or on-the-roll
- Easy to cut up into individual stickers for giveaways
- Waterproof, UV resistant and tear-proof
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Indoor or outdoor use
Available materials:
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White or clear vinyl
- Optional gloss or matt lamination
Shapes & sizes:
- Cut to any size or shape
A fun and effective way to get your brand into more hands.
- Best for Resale!
Die Cut Vinyl
Cut to any Size and Shape
If you’re selling stickers as products, die cut vinyl is the gold standard.
Key features:
- Easy peel backing
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Supplied as individual stickers
- Waterproof, UV resistant, and tear-proof
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Indoor or outdoor use
Available materials:
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White or clear vinyl
- Optional gloss or matt lamination
Shapes & sizes:
- Cut to any size or shape
These are perfect for laptops, water bottles, cars, and anywhere your customers want to stick them.
5 Ways to Use Stickers for Your Business
Stickers are one of the most affordable and versatile marketing tools available.
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Product labeling
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Branded packaging
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Seasonal promotions
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Promoting your brand (great for cars!)
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Fun freebies added to customer orders
Selling Stickers?
Turn any artwork into a sticker — any size, any shape, supplied individually and ready to sell.
We recommend vinyl stickers for resale so they can be stuck anywhere without worry.
You can:
- Supply artwork digitally
- Bring artwork in to be scanned
- Add lamination for extra thickness and durability
How to Order
Ordering is easy:
Message us on social, email, WhatsApp, call us or pop into our Kidderminster Showroom
What happens next:
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We’ll provide a quote
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A FREE artwork check is included on all supplied artwork
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Design services are available if needed
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After you approve your quote, you’ll receive an artwork proof for approval
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Once you are happy with your proof, production typically takes 5–10 days (need it sooner? Just ask!)
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Your order will be ready for collection from our workshop or dispatched by post.
